Something novel may be motivating those older people who do give up smoking - either they are really motivated to give up the habit or factors outside of their control are influencing the decision to quit.

The patterns of smoking cessation in older people are quite different than previous research has shown with regard to smoking cessation in younger populations. More research is needed, but with greater understanding of motivations for quitting in later life, better cessation programs could be developed for this population. This would be particularly true if we could determine quality of life benefits and longevity for older people who quit.

People say, 'Well, where's the smoking gun?' Well, we don't want to see a smoking gun from a weapon of mass destruction.

If people can be inspired by this campaign to give quitting a go, then hopefully we'll see smoking rates drop and with that a reduction in the illness caused by smoking.

If people are caught smoking in a building that doesn't have a smoking room, the building owner ideally must be held responsible too. This is the kind of confusion that must be addressed.

The more times people try to stop smoking, the better chances they have of eventually stopping it altogether.