Sometimes questions are more important than answers.

How do you establish online friends by talking about the weather?

We are seeing online social norms that support really irresponsible communication. Kids think that on the Internet 'I have free speech and I have the right to say what I want without regard to the harm it may cause,' which is obviously not true and is a message that parents need to get across to children.

They are more likely to do things online than they would in the real world. It's the 'You can't see me, I can't see you phenomenon.' There's a perception of invisibility.

A lot of this experimenting and writing and connecting with other people is a very foundational aspect of coming of age, figuring out who I am, presenting information important to me and getting feedback on that. Unfortunately, it's now a process they're going through in public places.

These activities are causing significant emotional distress to the victims. In some, they are resulting in increasing reports of suicide. In many cases, it contributes to depression, school avoidance and myriad other consequences related to emotional abuse.