Sony doesn't want to punish the consumer.

For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.

It's urgent we rectify this situation.

In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

We are shattering internal silos ... and reorganizing to become more nimble and to have a focused product lineup.