Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

You don't play against opponents, you play against the game of basketball.

It's one of the sports that is better to watch that way.