Staying small and becoming more relationship-oriented creates a loyal customer base. We're expanding on the one hand but also staying small.

It's a lot less expensive to keep a loyal customer than to go out and acquire a new one.

The Crew has a very loyal and passionate fan base and we are excited to continue our relationship as the away game viewing headquarters. Fans of America's Hardest Working Team are always welcome.

This really is a new application driven by the customer base.

They were one-guard oriented. Everything went through him. Our whole thing was, take him out and see what their other guys can do.

They have 25 million customers, we have 5 million customers. We want to go directly after their customer base.