Steve Jobs was rare: a C.E.O. who actually had a huge impact on his company's fortunes. Contrary to corporate mythology, most C.E.O.s could be easily replaced, if not by your average Joe, then by your average executive vice-president. But Jobs genuinely earned the label of superstar.

When Steve Jobs died last week, there was a huge outcry, and that was very moving and justified.

My acronym is WWSJD: What Would Steve Jobs Do?

Most of us are latent Steve Jobs! We just need guts to surface.

As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. "This guy just doesn't get it," Jobs repeatedly railed as he wandered the Apple corridors. "He's not making art, he's making shit.

Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his collegues.