stick to our principles and set reasonable goals for ourselves.

The Ceres Principles have been advocated now for 10 years and at least half of the Fortune 500 companies have either received resolutions or been queried about it. Always the first reaction within these companies is for them to come and show you what they are already doing. When the issue is raised over and over again by these big funds, though, they start thinking about what they are going to say to stakeholders.

Here I was, this good guy that played football; I was gonna go play in college but I had a bad senior year. But I played guitar in assemblies whenever I could.

I had never, ever drunk beer in high school, and by the time I got to Tech we were having these parties out in the cotton fields and getting so drunk. I was the champion beer drinker; suddenly I was pouring it down my throat... Insane! Insane!

The Vietnam War was happening, but Lubbock was... They put a pinch on it.

We didn't know about the rest of the world. We just knew the pictures that we saw on TV, and it was so different that we wanted to try to imitate that, to a certain extent.