Strategic planning is worthless - unless there is first a strategic vision.

Strategic planning is worthless -- unless there is first a strategic vision.

This process of breaking the old habits and making new ones requires strategic planning. Your vision is your why, while your strategic plan is your how. Even though the details are essential and knowing your numbers are important, it is the burning desire in your heart that will get you to the outcome you expect.

Following the rules of your industry will only get you so far.

A plan is not putting you in a box and forcing you to stay there. A plan is a guide to keep you on course, efficient, and safe.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.