Subliminal advertising does not affect consumer buying behavior, advertising recall, or any other marketplace behavior.

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.

I think it's shocking a lot of Canadians that after an election that was supposed to be about ethical behavior, the first thing we have is an effort to try and fire somebody who is looking into the ethical behavior of the prime minister.

We usually create profiles based on a pattern of behavior.

I think people are nonplus about some of the TV advertising. They want to see if candidates are real, that they can touch and feel and look them in the eye and tell them what they think.

With branded entertainment, it's inevitable that advertising will find its way back into the model.