Surveys have shown that ranking very close to the fear of death is the fear of public speaking. Why would someone feel profound fear, deep in his or her stomach, about public speaking, which is so far from death? Because it isn’t so far from death when we link it. Those who fear public speaking actually fear the loss of identity that attaches to performing badly, and that is firmly rooted in our survival needs. For all social animals, from ants to antelopes, identity is the pass card to inclusion, and inclusion is the key to survival. If a baby loses its identity as the child of his or her parents, a possible outcome is abandonment. For a human infant, that means death. As adults, without our identity as a member of the tribe or village, community or culture, a likely outcome is banishment and death. So the fear of getting up and addressing five hundred people at the annual convention of professionals in your field is not just the fear of embarrassment—it is linked to the fear of being perceived as incompetent, which is linked to the fear of loss of employment, loss of home, loss of family, your ability to contribute to society, your value, in short, your identity and your life. Linking an unwarranted fear to its ultimate terrible destination usually helps alleviate that fear. Though you may find that public speaking can link to death, you’ll see that it would be a long and unlikely trip.