Ten years ago, it was – save the individuals and plead the corporation. Now, things have radically changed and it's totally reversed.

Give nine, save ten

What if you could radically alter the way stories get told? What if the way people wanted to consume content actually changed what you could make?

Ten years ago, we would have been blissfully ignorant.

I didn't want to plead guilty to anything. It's hard to answer whether one word would have changed whether I'd be here today.

Ten years ago, that wouldn't have been the case; you wouldn't have the CEOs on conference calls. But they all understand business, and this was a huge business decision. There's so much at stake in terms of prestige, status and certainly the BCS.