Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.

There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.

Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.

We seem to want one vehicle to carry people and soccer balls and hay bales.

We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.

We still see that people don't really realize that electric cars are here right now. And when we show up with an actual vehicle, and you see it drive away under its own power, it's still kind of a jaw-dropping moment for a lot of people.