Textbook rental is a great concept. It is just a great business model.

Napster was predicating its business model on violation of copyright.

Money is available from investors as long as you have a great business model and a talented leader.

Eviction is part of a business model at the bottom of the market.

Visionary CEOs are not 'just' great at assuring world-class execution of a tested and successful business model: they are also world-class innovators.

The whole business is going gangbusters.