That is going to be how you continue to expand the DirecTV experience beyond simply television, ... a fair amount of devices of our own.

That is going to be how you continue to expand the DirecTV experience ... beyond simply television, ... a fair amount of devices of our own.

at the end of the day, the core question is who provides the best television experience.

It doesn't make sense to have a third party providing something core to our experience,

We have recognized that our churn rate was too high, and we have been monitoring the credit,

People don't buy technology, they buy content...You have got to have content that is married to (technology).