That is obviously the product of discussion with lawyers.

Apple Computer has the exclusive right to use the apple mark on such a broadcast, if used to indicate the source or origin of the hardware and downloading services mentioned in the advert.

Viewers aren't ignorant people, but … have significant understanding of what Apple Computer does and the object of the exercise, accepted by people watching, was to get the benefit of the download.

Data transmission is within our field of use.

Data transmission is within our field of use, that's what (the agreement) says and it is inescapable.

We haven't unfortunately been able to persuade Apple Corps in relation to their Beatles catalogue. But we have persuaded everybody else.