That level of exposure adds up to more legitimacy. It can make some real sense if there is some strategy behind it.

You have uniforms, you have licensing partners. It takes a good year and a half or so to implement something like that.

If you're a relocated franchise you can decide to put a stadium anywhere. It changes the dynamic. It changes the whole economic equation.

Because of the clock, the three-quarters of us who live in eastern and central time zone don't get to see those clubs as much, don't get to see the highlights on Sports Center. For a nightly league that is largely dependent on national television revenue, that's a big issue.

That myth has been broken long ago, ... Everyone who follows the Olympics knows commercialism and corporate sponsorship is as much a part of the Olympics at this point as athletic competition. It is simply aesthetics, it is simply a veneer.

But everything else will be fair game.