That's one of the reasons you test something, to see what kind of impact it might have. There's a potential for it to go negatively. We also want to see what customers value.

The hotel industry sees great potential in the Jacksonville market. Otherwise these upscale hotels would be less likely to want to go in and manage, and put money into upgrading hotels to a higher level.

I knew if it came down to the finish, it would be Brooke. She has a lot of potential. She's going to have a great cycling career.

It's a potential problem when you add any sort of metal to the ground. But I would worry a whole hell of a lot more about agricultural chemicals in Stockton than silver iodine in the Sierra.

Piracy has the very real potential of tipping movies into becoming an unprofitable industry, especially big-event films,

We don't have great team speed. We knew he had the potential to go. They didn't drive the ball because they didn't have to. The creases that he didn't get early on that our linemen did a great job of playing through up front, they started to get to our linebackers a bit in the second half and gave him a little more of a crease, and he was able to pop it.