That's very close on the horizon. Our next software release will actually allow us to place TV spots inside games.

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That's going to help us late in games. The seventh, eighth, and ninth innings is when you win.

It's not their fault in some respects, but there just hasn't been enough software available. It's all about the games, and if they aren't there, there is just absolutely no point.

Aussie sports fans will be able to get their fix of the Commonwealth Games anywhere there is broadband or 3G coverage, whether they're sitting in the office, on a train, waiting in the bank queue or at the beach.

To me, this is as good as a BCS game. Everybody will be watching us. It's not like one of those rinky-dink bowl games that people don't watch. This is a big-time bowl.