The 4Ps that make up the Marketing Mix should be 6. They forgot Patience and Persistence

This commitment gives the Company a funding path to begin manufacturing the Phantom Lapboard and to launch marketing and sales for the lapboard which we target for mid 2006 allowing us to start building our manufacturing lines this year, and continue our initiative to launch the Phantom Game Service.

Last year was our best year since the 1990's in the overseas market and with aggressive marketing and sales efforts we can seize even more of these growing markets.

You have a happier buyer. From a sales and marketing standpoint, it's been a real winner.

The greatest marketing tool there is is victories. I think [the team's merchandise sales] are going to finish strong.

The tone of the conference call was quite cautious. Coupled with a revised outlook on sales and marketing expenditures, it suggests that a re-acceleration of revenue growth will only come at the cost of earnings.