The 90 series are a little bit specialist – they're part of our new strategy to target [particular] segments.

We're going to try a few segments to spice things up a little bit.

I think it's a bit astronomical,

This is not an appropriate strategy for every operator in the telecoms market, but pioneers have proven that the outsourcing model can be made to work. Operators should really consider the competitive benefits of outsourcing activities traditionally considered as core.

The strategy to embrace, extend, and extinguish has not necessarily gone away,

He's a little bit more fiery,