The absolute numbers are in the opposite direction.

But there's been no dialogue. With the new direction they've thought about going, I don't know if I'm in their plans. I don't know what they're waiting for.

We need rates to go down, but this goes in the other direction.

Restaurants are moving in the direction that consumer packaged goods manufacturers and retailers took some years ago. Continuous measurement and evaluation of marketing channels such as television, radio, internet and print and in-store promotions is either in practice or under consideration at a number of leading restaurant chains.

We need rates to go down, but this goes in the other direction. Energy-intensive manufacturers are going to be hit the hardest. They're going to be paying a disproportionate share of the program costs.

The direction of the mind is more important than its progress.