The ads are maybe not the best thing to discourage people (from smoking). If I have an addiction, why would I like look at something that reminds me I'm going to die?

Hey, I stopped smoking cigarettes. Isn't that something? I'm on to cigars now. I'm on to a five-year plan. I eliminated cigarettes, then I go to cigars, then I go to pipes, then I go to chewing tobacco, then I'm on to that nicotine gum

Bellhop: "this is a non-smoking floor."Carrie: "I have an addiction sir!"

The results were spectacular. The region associated with aversion was activated the moment the subjects looked at certain images.

Smokers don't seem to notice [the warnings]. We don't know why. Maybe it's because they're just used to them, or bored of them, or in denial.

The sight of cancer-ridden lungs and yellowing teeth may reinforce a non-smoker's decision not to light up, but does nothing to convince those already addicted. The reason for this is a mixture of denial and familiarity.