The advertising is starting to move us in the right direction. We are seeing good returns in terms of the influence the advertising is having on perception of food quality, fresh food and variety.

The campaign is meant to be inclusive with different-style ads aimed at different audiences. We're on the right track. It's the first shot. You don't solve everything overnight.

Our competitors have built the segment, consumers have built the habit; for us the foundation has been made.

We have talked and I think that it is going in the right direction for both of us, ... We both need to get this cleared up as soon as possible. We all want to get everything sorted out before the end of the year so that we can just concentrate on next season.

I think with Jason as our captain, he can lead us in the right direction.

This is really a unique offering to our menu.