The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.

Social Media brands faster than any other existing Marketing plan and for much cheaper!

Be wary of what you do with the attention social media gives you

Treat your entire audience with the same level of care.

Twitter is not just for Journalists. You don’t have to be a writer to Tweet.[Social Media]