The Arctic Monkeys have connected with the mainstream in one leap. This is an outstanding figure as January is a quiet time of the year for sales.

America is like an ocean liner that takes a little bit longer to turn around.

Our challenge now is to evolve our business and respond to all the different changes in the marketplace to ensure that we remain relevant.

They came to the attention of the public via the Internet, and you had chat rooms, everyone talking about them.

There have only been two or three other personal appearances which were as huge as this and we have had to turn away many of the fans.

I'm sure we'll see a massive increase, maybe a doubling, over the next couple of weeks. The award is seen as not having sold out, being based on critical merit and not only on sales, so people will take a look at the winner.