The basic problem and perhaps the biggest challenge was that people had a secret love of the brand but the existing packaging did not do it justice. On this job we were lucky enough to be able to work on the design of the actual glass bottle, not just the label.

Janet Kinghorn

Challenge Love People

Related Quotes

We literally wanted it to stand head and shoulders above the other brands on the shelf.

— Janet Kinghorn

AboveBrandsHead

We needed to retain the elements of the old label so as not to alienate the existing consumer base, but by paring them down to their most basic shapes and forms, the same elements become sleek and modern.

— Janet Kinghorn

Almost all these classes are where the people teaching them love the program. We built them up ourselves, we know they're important and are committed to them. (The school district) has us in a bad position, you don't want to wreck what you helped make.

— Janet Hansen

LovePeopleTeaching

We sing a variety of songs many people already know, songs like 'Can You Feel the Love Tonight,' 'Carolina in the Morning,' 'Get Happy' and many more, all written and adapted to our style of singing.

— Janet Kushmerek

LovePeopleSongs

It's not that I don't love my kids more than the dogs. But more people ask to see pictures of the dogs.

— Janet White