The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

Our goal is not to build a platform; it's to be cross all of them.

Our goal is to make it so there's as little friction as possible to having a social experience.

It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.

We have never had this before. This is a new partnership strategy.

The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.