The big cop-out would be to accept popularity rather than opting to try to create potent work. It's so easy to do the popular thing, the expected thing, and that's where you start to cheat yourself - and your fans, in the end - because there's an inherent dishonesty in pandering and dishing up what everyone's expecting.

The Edge

Accept Because Big Cheat Create Dishonesty Easy End Everyone Expected Expecting Fans In The End Inherent Popular Popularity Potent Rather Start Than Thing Try Up Where Work Would You Your Yourself

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