The big thing we learned [from zero-interest financing] was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.

I have more than four people on this planet in my life who see me for myself and forget that I've worked on network television. They forget I've worked in movies, and that I'm an actor. As long as I have four people who can do that, then there are others who are capable of doing that.

Ford and GM both are grappling with the same issue: how to close the gap with our Japanese competitors.

Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.

The mantra inside GM is 'fast start in '04,

You always look at what's possible, but that product (the Cobalt) is early in its cycle right now.