The bottom line is people say they hate commercials, but in reality they go to the movies they want to see no matter what.

As an exhibitor, control what you can control.

One of the most amazing things (about this study) is where television and Web advertising came into play. The television advertisement or Web advertisement is still valuable based on the results of this analysis with the younger demographics. However, they are not nearly as powerful as the trailer or a friend's recommendation.

I hate horror movies,

There's no reality except the one contained within us. That's why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.

Broadband distribution of movies is no longer an idea - it's a reality.