The cardiac calls require medical intervention. So an ambulance for a cardiac call requires a doctor, a ward boy and medical equipment.

There is a social stigma attached to ambulance services, mostly because ambulances in India are often used as hearses for carrying the dead rather than transporting patients. We made presentations to graduating students at various healthcare institutes, trying to debunk this myth.

In the modern-day world, where time is premium and battle for subsistence is unimaginably tough, the hapless common man simply gives in and pays the bribe just to get on with life.

I learnt the hard way about positioning in business, about catering to the right segments.

Most of the people that arrive by ambulance are older and they have more serious medical conditions.

I'm a medical doctor and a biomedical scientist.