The cherry industry is moving on; this is not deterring us from selling for health benefits.

The cherry industry took (the warning letters) very seriously.

We've always tried to report the science, to stick with the facts, to report things as they are and not exaggerate.

We are just adding a licensing component in the interest of public health. We want them to get licensed before they open. That way we can make sure they have the proper equipment, proper set up and proper training to prepare and serve food safely.

I think United Health Group will clearly do well because they have this partnership with (American Association of Retired Persons) and that's a name that seniors trust.

We're not meant to be perfect; we're meant to be whole.