The coastline is somewhat limited because there is only so much waterfront property that is going to be developed.

You can't really get by with a serious landfall that hits developed coastline without doing a few billion dollars in damage,

If you draw a line from Jacksonville south along the beach, that's really where it's happening. It's really waterfront property that's going.

Unlike a lot of retailers, they are somewhat limited in what they can offer. I just don't think they are ever going to make much money on their retail stores.

It seems nutty to sell or exchange waterfront property, because the land would become a magnet for development. If you turn 1,000 acres into subdivisions, the generation of a need for more roads and schools would outstrip any benefit of raising this revenue.

so we can shore up the coastline.