The Coca-Cola selection is just a guess. No one would nominate so early on as many things could still change due to injuries, for example.

It is like comparing champagne with cognac. No-with Coca-Cola.

Marlboro is the equivalent of Coca-Cola,

The only way that I could figure they could improve upon Coca-Cola, one of life's most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put rum or bourbon in it.

Other than last year, with Meijer and Coca-Cola, we didn't have a clue what we were doing and never even expected to be in the 500, and we've always managed to put a deal together. It has been an uphill battle ... but we're not giving up.

Bodies aren't the same as Coca-Cola cans.