The comments are compelling and relevant. I would have used them, too. But it does betray some campaign distress, because they're willing to risk the backlash.

The comments from the Gore campaign this afternoon accelerated the selling.

He'll be very compelling and be very persuasive.

This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.

This final drilling campaign will complete the data requirements necessary for inclusion in our final Definitive Feasibility Study.

Either positive or negative comments are good because it shows I am still relevant.