The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

David Ogilvy

David Ogilvy

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I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

— David Ogilvy

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

— David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

— David Ogilvy

AdvertisingDangerousEnemy

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

— David Ogilvy

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

— David Ogilvy

BrandBreakDecide