The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair.

Use creativity and storytelling as your main muscle instead of smartness.

If you want to explore things you haven't explored, having people who look just like you and think just like you is not the best way.

The 70's hair with the long on the sides, just doesn't look good coming down the sides of the helmet.

Find some fun way to get a little more oil on your hands or mud on your boots. Sometimes, that's what it takes to take down some of the really big problems.

We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.