The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.


Daniel J. Boorstin

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I believe in anything that will engage the audience and make the story more effective.
J. J. ABRAMS
When I was a kid, among the other embarrassing things I would do, and there's a list of stupid t...
J. J. ABRAMS
People never know what they want, though everyone says they do. If they did, nobody would ever be su...
J. J. ABRAMS
The goal is always to do B material in an A fashion.
J. J. ABRAMS
I don't try and write strong female characters or strong male characters, I just try and write, ...
J. J. ABRAMS
I work with really hard-working people who are really good at what they do.
J. J. ABRAMS
Pitching is always a weird, difficult thing.
J. J. ABRAMS
Whenever a toddler sees a pile of blocks, he wants to tear it down.
J. J. ABRAMS
I don't think I have a signature.
J. J. ABRAMS
I'm not trying to be coy or manipulative or Machiavellian, I want to spark people's imaginat...
J. J. ABRAMS
I think that even if you're wondering if two characters are ever going to kiss, drawing out the ...
J. J. ABRAMS
I love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a...
J. J. ABRAMS
I try to push ideas away, and the ones that will not leave me alone are the ones that ultimately end...
J. J. ABRAMS
When I was a kid, it was a huge insult to be a geek. Now it's a point of pride in a weird way.
J. J. ABRAMS
You never want to have that ticking clock and know that you had all this time and didn't use it.
J. J. ABRAMS
To me the interesting main character is never the one without flaws.
J. J. ABRAMS
I think you have a passion and an obsession for something when it's not necessarily ubiquitous.
J. J. ABRAMS
We live in an age of instant knowledge. And there's almost a sense of entitlement to that.
J. J. ABRAMS
It's a leap of faith doing any serialised storytelling.
J. J. ABRAMS
When you work on something that combines both the spectacular and the relatable, the hyperreal and t...
J. J. ABRAMS
Robotics are beginning to cross that line from absolutely primitive motion to motion that resembles ...
J. J. ABRAMS
You can never guess or assume what anyone is going to think.
J. J. ABRAMS
When budget cuts happen - which has been happening a lot in this country - after-school athletics an...
J. J. WATT
I'm not strict on my calorie count; I just pay attention to my body.
J. J. WATT
There are things of deadly earnest that can only be mentioned under the cover of a joke.
J. J. PROCTER
If you want to be remembered as great, if you want to be a legend, you have to go out there every si...
J. J. WATT
I obviously would love to have a girlfriend, but a girlfriend deserves so much of your time and ener...
J. J. WATT
What I remember most about high school are the memories I created with my friends.
J. J. WATT
I'm obsessed with things that are distinctly analogue.
J. J. ABRAMS
Death is a low chemical trick played on everybody except sequoia trees.
J. J. FURNAS
What's a bigger mystery box than a movie theater? You go to the theater, you're just so exci...
J. J. ABRAMS
My dad was a firefighter for almost 30 years. My mom worked her way up from a secretary to vice pres...
J. J. WATT
I'm sure I frustrate the trainers - in fact, I know I frustrate the trainers to no end. But I th...
J. J. WATT
What I'm still grappling with and learning how to do is to be looking and thinking cinematically...
J. J. ABRAMS
With three kids you are just trying to survive. You can't be fastidious.
J. J. ABRAMS
You can find just about everything on my iPod from Eminem to Zac Brown to Justin Timberlake to One D...
J. J. WATT
My family is a middle-class family. When I grew up and learned how much it actually cost for us to p...
J. J. WATT
When you're in the National Football League, and you get this window where all eyes are on you, ...
J. J. WATT
Making movies was more a reaction to not being chosen for sports. Other kids were out there playing ...
J. J. ABRAMS
I Googled 'What do rich people buy?' Because I don't feel like a rich person, and I don&...
J. J. WATT
Stories in which the destruction of society occurs are explorations of social fears and issues that ...
J. J. ABRAMS
It's hard to understand the life that I live and rationalize some of the things that I do. I don...
J. J. WATT
In the off-season, I train twice a day, five times a week with my trainer. Then, there's always ...
J. J. WATT
The way I look at it is that somebody in the world, no matter what your field is - teacher, violinis...
J. J. WATT
You know, we've got to this place, where you go to a movie for one particular surgical fix. So, ...
J. J. ABRAMS