The discussion has increased enormously within the schools of the NCAA in the last year, ... We're on the right track, but those few schools that really profit from the relationship have the toughest decision to make.

The brewers have lost a monopoly in a sport, and so they seem destined to have to compete more aggressively with the liquor companies.

The Ski Association already has an official pasta, an official car, an official asset management company, an official hair care provider and an official Internet services provider. Does it really need an official alcoholic beverage?

It's the beer talking,

This kind of advertising has great appeal to young people, but the line where the states and the government can restrict that speech is very squishy.

There's no question that alcohol was behind this.