The distribution might which Penguin brought to the table and the stature they gave me as an author is unparalleled.

If a reader likes a particular author, they keep reading all his books, and if the supply is not kept up, then the reader shifts his loyalties.

An author needs to be in the market. He or she needs to come out with a new book every year. That keeps you alive in the public mind and gives a push to your older books.

I had, at a point in time, decided not to write on the corporate world. But if people expect me to set stories in a work environment, then why go away from it?

My favourite authors are John Grisham and Jeffrey Archer. Grisham rapidly established himself and now completely owns the legal space of fiction writing, something I want to do in financial space. I like Archer because he keeps his readers engaged: every chapter is a page turner, and he keeps his writing simple.

Books marketing has moved from the review culture to a preview culture.