The effect was overnight. Traditionally in the marketing world, it takes weeks or even months to generate acceptable awareness and traffic. Here we saw traffic spike overnight.

I was just really pleased to see them contribute as freshmen.

I'm confident we'll be strong defensively after we get a few games under our belt.

She might be the most naturally talented player we've got. She has a natural instinct for the game. She started getting more confident through freshman year and scored some big goals against quality opponents.

Everything I am seems to be inside my awareness, rather than my awareness being inside of me.

Most of the time, they're doing marketing surveys. Like, we sell more batteries in this ZIP code, so we'll stock more at this store. It's not really a bad thing. Where it becomes a problem is when they carry it a little further.