The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

Broadening and deepening the relationship with our users and advertisers have always been our strategic priority.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.