The expectations of the race fan have evolved.

It's our job to provide them with more options.

I think they went out with pretty clear expectations for how to execute the race. They did not accomplish their goal. We will be working on committing to winning this week. It's the realization that you don't just want to do something, you have to make it happen.

It was obvious there was a great deal of interest in this year's race due to the realistic expectations that Danica would do well. We also had great weather and a terrific finish and as a result we had a great rating.

Yesterday we got a bullish comment on Coke that raised expectations of the company reporting to the upside. That didn't happen today. Secondly, the quality of their earnings wasn't great, Although sales were up for the quarter, margins declines and it looked like they also shipped more around the world than was consumed.

You just never know what's going to happen in high school golf. But we have high expectations.