The film market is the economic engine of the festival, but the films remain its heart and soul.

And of course it is not a surprise that in the Berlin International Film Festival this time there are quite a few films dealing with football -- this is to greet FIFA World Cup taking place in Germany this year.

We don't have any formal motto this year.

This is the strongest appearance by German cinema that we have had for a long time.

I know sex, football and politics was big last time. But this time, if there is a trend, then it's definitely political.

Well, there's no business like snow business.