The film-festival crowd is a completely different animal. These people seek out movies at festivals . . . that they might not otherwise have the opportunity to see.

Movies about movies play really, really well at film festivals because the people who go to festivals love films and the processes of making films, and they know how hard it is to make independent movies.

A lot of people who are not familiar with film festivals need to see stars in their movie to make them want to see the film. Our hope is they'll see all the programming we have and want to see the other films, too.

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

I have an Italian comedy at the Venice Film Festival.

So, where's the Cannes Film Festival being held this year?