The firm doesn't start work without a purchase order. Work gets done with a clear plan at the outset of the campaign. It has compelled both the state agencies and ad agency to do business with more forethought and with more attention to incremental costs along the way.

We started with the low hanging fruit which were the goods and materials that were easier to specify and compete on an aggregated basis.

Advertising was an area of significant spend. We saw an opportunity to both achieve savings and to drive consistency in the message the administration was trying to deliver across multiple program areas.

We see ourselves as being SMB-enablers because we talk to our customers at the outset in order to find out what data is important to them. The main dashboard displays the main metrics that the person needs to see every day. Therefore, the dashboard contents will differ depending on whether the person is a CEO, CFO, sales manager, or sales rep, for example.

Our stance is firm and clear.

This is supposed to make it clear if a firm is really just a shill for clients.