The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Better to be known for something than be forgotten for nothing.

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

Sound an alarm! Advertising, not deals, builds brands.

Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.

Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.