The Ford Escape Hybrid is among the vehicles we found to be a great economic bonus for consumers.

Ford must design and manufacture vehicles that consumers want to purchase without huge incentives.

Your best move is to look at how particular vehicles are doing in the market.

I see General Motors at 18 percent, and Ford at 13 percent in about ten years from now. We are headed into a brutally competitive marketplace now.

There's a halo effect associated with hybrid vehicles,

Bill Ford understands that to survive, Ford will need to make many more fuel-efficient vehicles,