The fundamental issue is the moral issue.

To me, drone use is a moral issue.

What we are doing to the future of our children, and the other species on the planet, is a clear moral issue.

It's a moral question about whether we have the right to exterminate species.

A bad author can take the most moral issue and make you want to just never, ever think about that moral issue.

I've said this before - and I mean it strongly - an abstract concept or a moral issue has to be connected to feeling. If we don't believe it somehow viscerally, we don't really take it in.