The gaming element is extremely important when you're appealing to this particular age group and to give them quick recognition of the achievements they're accomplishing.

Fisher Price has had a lot of products in the learning arena of late and we've also always had musical content in a lot of the products that we develop, and we saw a gap in the marketplace for this type of product.

T.M.X. is the most incredible Elmo toy we've ever created. It's thrilling to be able to bring the Sesame Street sensation to a whole new generation of children in such an exciting and innovative new toy - one that we're sure will tickle America's funny bone, yet again, and again.

Old age has got to start creeping up on me one day soon, and frankly I'm very scared. I don't want to be old. I've always felt so young. And I want to stay that way.

This has been a golden age for our industry but nothing continues to be golden forever.

It's a new age for the islands.